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Acquia eBooks

Writing the Digital Business Handbook

CDOs, Digital Strategists Transform Organizations for Success
Digital is changing business as usual. And changing government as usual. And higher ed as usual. Whether you’re Timex, the State of Georgia, or Oxford’s SAID Business School, interacting with the public is rapidly changing and evolving.

Five Reasons Enterprise Marketers Will Love Drupal 8

Drupal 8’s Power, Ease of Use, and Enterprise Level Technology Make It the Go-To Platform for Enterprise Marketers
The anticipated release of Drupal 8 promises some great opportunities and advantages for new marketers and new applications .

Five Steps to Get Ready for the Acquia Certified Developer Exam

“I want to get Acquia Certified. How do I prepare for the exam?” is a frequently asked question since the launch of the Acquia Certified Developer exam in March 2014.

eBooks

5 ‘Musts’ of the New Digital Experience Government

It’s no secret: government is undergoing a massive digital transformation. Various agencies have been “going digital” since the move to the web in the early ’90s, but to be a digital organization today means providing citizens, public servants, active duty military, and veterans an exceptionally easy and accessible front door to government services.

Download The Complete Guide to govCMS

govCMS is a whole-of-government CMS and SaaS platform service for Australian Government Agencies.
Built on the Acquia Cloud Site Factory Platform, govCMS reflects the Government’s commitment to open source innovation and the use of shared, cloud-based services. govCMS was designed to help government agencies save costs as they re-imagine how they deliver information and services. The platform is available to federal, state and local government.
To get all your govCMS questions answered, download your govCMS guide today!
This document addresses:

Is Your Content Where it Needs to Be?

Acquia Content Hub Enables Assets to Be Discovered, Distributed and Normalized Across Your Network of Sites
There is no shortage of content being created across all industries. According to Newstex, in 2013, 5 exabytes of content was created every single day. That’s 1,000,000 terabytes worth of content every 24 hours. This explosion of content creation, while fueling multiple digital experiences, has also led to silos. Content can end up locked away with the author or group that created it.

Tout ce qu’il faut savoir sur le passage de Drupal 7 à Drupal 8

Tout ce qu’il faut savoir sur le passage de Drupal 7 à Drupal 8
Si vos sites sont actuellement créés et délivrés sous Drupal 7 et que vous considérez la migration vers Drupal 8, vous êtes au bon endroit. Que vous soyez un créateur de sites Web, un développeur de modules ou de thèmes, ou simplement le visiteur d’un site Web Drupal, sachez que Drupal 8 apporte son lot de nouveautés. Explorez l’ensemble des nouvelles fonctionnalités et améliorations (plus de 200) de la nouvelle version de Drupal 8 dans l’Ultimate Guide to Drupal 8.

Mobile Commerce in the Modern World

There’s no question: Mobile commerce matters.
In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the integration of mobile into the retail and ecommerce landscape.
Despite this irreversible trend, less than a third of North American companies have a mobile strategy that looks ahead at least 12 months.

Making the Right Multisite Decision

The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites. This explosion in sites has overwhelmed many large organizations, leaving them with a hodgepodge of many different platforms, incompatible technologies and support teams. The result? Slower time to market, increased cost and a disjointed online experience for the public.

Github 101 for Government

Your government agency is new to Drupal or open source and you’re finding that one of the many benefits is the ability to share code and collaborate on projects with others.
Using tools and technologies such as the GitHub social coding platform, you can collaborate with a community of developers from every sector around the world on contributed code to help foster greater innovation and faster delivery of solutions and services. GitHub also provides tools that can help prevent poor quality or even malicious code from being introduced into your project.

NuCivic Data handbook

NuCivic Data is a fully-supported, cloud-based open data platform that adheres to OpenSaaS principles that are fundamental to today’s government information technology needs.
All NuCivic Data solutions are built using DKAN, an open source open data platform developed and maintained by NuCivic. It was identified by the U.S. federal government’s Project OpenData as a "ready-to-use” solution “that will help agencies jump-start their open efforts" and a "real, implementable, coded” solution “developed to significantly reduce the barrier to implementing open data."

How to Choose a Great CMS

The Complete Guide to Selecting Your Next Content Management System
The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia, and, eventually, the social media revolution, along with the rise of mobile devices and tablets.
And then, rather suddenly, the game changed. Digital became as much about business as it had been about communications, social interaction, or technological innovation.

The Path To Personalization: Let Your Data Lead the Way

While digital has created a great new way for businesses to interact directly with their customers, it’s also led to a very scary time for marketers.

How to Build a Global Commerce Ecosystem

For many brands operating in today’s world of retail, building a commerce ecosystem that not only fulfills needs domestically, but also internationally, is becoming a necessity. First, you have to build and implement a robust system for operating within your domestic market, and then you’ll need to expand the boundaries to grow your business outside of country lines. But building a world-class commerce website is no easy feat. A complicated technical venture, it requires the perfect blend of people, process, and technology.

Five Questions CFOs Should Be Asking About Digital Transformation

Research firm Gartner just released its 2015 CIO agenda, a survey of over 2800 global CIOs who represent nearly $400 billion in IT spending. The primary finding? “Digitalization” is no longer a sideshow—it has moved to center stage and is changing the whole game. CIOs have a unique opportunity, but they must “flip” their information, technology, value, and people-leadership practices to deliver on the digital promise.
Gartner’s advice is to flip information and technology leadership from “legacy first” to “digital first.”

The Power of a Unified Customer Profile

How to Turn Customer Data into Action with Acquia Lift ContextDB
Data is what makes the digital customer experience smarter, it’s what makes it personal, and it differentiates between an unknown tire kicker and a life-long, loyal customer. Without data, nothing else can happen. How can you cut through the massive amount of customer information, provide a personalized experience, continue to drive business and keep your sanity in a rapidly changing digital world?

The Modern Customer Journey: Converting Browsers into Buyers

The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex. Consumers today have far more options for every step of the journey, from initial product research to content consumption and final purchase. Complicate these options with the distractions consumers face at every turn, and it’s a wonder transactions are ever made.

5 Mistakes to Avoid on Your Drupal Website

Drupal is one of the most flexible content management systems in existence. This eBook provides best practices in five crucial areas of building and maintaining an effective Drupal site: Architecture:...

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Mobile Commerce in the Modern World

There’s no question: Mobile commerce matters.
In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the integration of mobile into the retail and ecommerce landscape.
Despite this irreversible trend, less than a third of North American companies have a mobile strategy that looks ahead at least 12 months.

Making the Right Multisite Decision

The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites. This explosion in sites has overwhelmed many large organizations, leaving them with a hodgepodge of many different platforms, incompatible technologies and support teams. The result? Slower time to market, increased cost and a disjointed online experience for the public.

The Path To Personalization: Let Your Data Lead the Way

While digital has created a great new way for businesses to interact directly with their customers, it’s also led to a very scary time for marketers.

How to Build a Global Commerce Ecosystem

For many brands operating in today’s world of retail, building a commerce ecosystem that not only fulfills needs domestically, but also internationally, is becoming a necessity. First, you have to build and implement a robust system for operating within your domestic market, and then you’ll need to expand the boundaries to grow your business outside of country lines. But building a world-class commerce website is no easy feat. A complicated technical venture, it requires the perfect blend of people, process, and technology.

The Power of a Unified Customer Profile

How to Turn Customer Data into Action with Acquia Lift ContextDB
Data is what makes the digital customer experience smarter, it’s what makes it personal, and it differentiates between an unknown tire kicker and a life-long, loyal customer. Without data, nothing else can happen. How can you cut through the massive amount of customer information, provide a personalized experience, continue to drive business and keep your sanity in a rapidly changing digital world?

The Modern Customer Journey: Converting Browsers into Buyers

The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex. Consumers today have far more options for every step of the journey, from initial product research to content consumption and final purchase. Complicate these options with the distractions consumers face at every turn, and it’s a wonder transactions are ever made.

Digital Personalization 101

How Testing and Targeting Can Help You Rule the World
The history of advertising involves sharp-dressed men—like Don Draper—telling customers what to think about their brands and products. They owned the message, the image, and ultimately influenced consumer opinion. Fast-forward to today: Digital reigns supreme and customers now own the conversation.

Why Retailers Need to Reorganize for Effective Content-driven Commerce

Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers. -

Cloud Security in Flux—Protecting Your Business with Defense in Depth

Can you build an invincible Drupal site? The easy answer is no, but you have a few ways to prepare and secure your site to withstand any sort of vulnerability or traffic spike.

Selling the Story: The Content and Commerce Combination

The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers.
In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.

10 Reasons Every Marketer Should Be Using Drupal Now

Marketers around the world face the same pressures of trying to leverage marketing automation, content marketing, social media engagement, SEO, and more to drive prospective buyers to engage with their brands. More often than not, that engagement is happening on a website where the need to deliver an immersive digital experience to keep prospects and customers coming back, is vital.

How Drupal Can Make Us Healthier

The health sector is undergoing transformational growth and change, offering both opportunities and challenges for the industry.
The catalyst behind healthcare technology adoption is the HITECH Act, which “seeks to improve American health care delivery and patient care through an unprecedented investment in Health IT.” The desired outcome is a better-connected healthcare ecosystem between physicians, patients, insurance providers, nurses, family caregivers, and others, but right now that outcome is not being realized.

Four Reasons Your Technical Team Will Love Acquia Cloud Site Factory

In this ebook, you’ll read about the four reasons your technical team will love Acquia Cloud Site Factory, a solution that is designed to make your life easier and help your technical team kick some serious behind.
Built on the open source content management system Drupal, Acquia Cloud Site Factory is a cloud-based website management platform that allows users to create, manage, and deploy tens, hundreds, or even thousands of beautiful sites in record time from one unified dashboard.

Going Digital: The Enterprise Shift to Being Digital First

Of the Fortune 500 companies that existed 10 years ago, 70 percent are no longer sitting on their fortune. In fact, they have either been knocked out of the top 500 or are no longer in business due to digital disruption.
And it’s no secret that the digital age has made a major impact on every aspect of our lives.

Going Digital: The Enterprise Shift to Being Digital First

Of the Fortune 500 companies that existed 10 years ago, 70 percent are no longer sitting on their fortune. In fact, they have either been knocked out of the top 500 or are no longer in business due to digital disruption.
And it’s no secret that the digital age has made a major impact on every aspect of our lives.

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5 ‘Musts’ of the New Digital Experience Government

It’s no secret: government is undergoing a massive digital transformation. Various agencies have been “going digital” since the move to the web in the early ’90s, but to be a digital organization today means providing citizens, public servants, active duty military, and veterans an exceptionally easy and accessible front door to government services.

Download The Complete Guide to govCMS

govCMS is a whole-of-government CMS and SaaS platform service for Australian Government Agencies.
Built on the Acquia Cloud Site Factory Platform, govCMS reflects the Government’s commitment to open source innovation and the use of shared, cloud-based services. govCMS was designed to help government agencies save costs as they re-imagine how they deliver information and services. The platform is available to federal, state and local government.
To get all your govCMS questions answered, download your govCMS guide today!
This document addresses:

Mobile Commerce in the Modern World

There’s no question: Mobile commerce matters.
In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the integration of mobile into the retail and ecommerce landscape.
Despite this irreversible trend, less than a third of North American companies have a mobile strategy that looks ahead at least 12 months.

Github 101 for Government

Your government agency is new to Drupal or open source and you’re finding that one of the many benefits is the ability to share code and collaborate on projects with others.
Using tools and technologies such as the GitHub social coding platform, you can collaborate with a community of developers from every sector around the world on contributed code to help foster greater innovation and faster delivery of solutions and services. GitHub also provides tools that can help prevent poor quality or even malicious code from being introduced into your project.

How to Build a Global Commerce Ecosystem

For many brands operating in today’s world of retail, building a commerce ecosystem that not only fulfills needs domestically, but also internationally, is becoming a necessity. First, you have to build and implement a robust system for operating within your domestic market, and then you’ll need to expand the boundaries to grow your business outside of country lines. But building a world-class commerce website is no easy feat. A complicated technical venture, it requires the perfect blend of people, process, and technology.

The Modern Customer Journey: Converting Browsers into Buyers

The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex. Consumers today have far more options for every step of the journey, from initial product research to content consumption and final purchase. Complicate these options with the distractions consumers face at every turn, and it’s a wonder transactions are ever made.

Open Source Guide: The Future of Government Technology

The Current State of Government Open Source
The terms “open” and “government” traditionally have been mutually exclusive. But that has changed. Today public officials at the federal, state, and local levels recognize that to truly be a government of the people, by the people, and for the people, they can’t operate in a closed, siloed environment.
As official search for ways to increase capabilities, transparency, and citizen engagement while decreasing spending, one solution is continuously bubbling to the top: open source technology.

The Future of Digital Services

Five Trends Transforming Government
The U.S. Government often gets taken to task for not being digital-minded enough. But is the tide turning?
More and more it seems the government is grasping the importance of technology, digital thinking, and new platforms. The recent launch of services and agencies like 18F and the U.S. Digital Service are confirming this trend in federal government. And at the state and local level, more chief innovation and chief digital officers are being hired to streamline design, technology and engagement efforts.

Why Retailers Need to Reorganize for Effective Content-driven Commerce

Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers. -

Selling the Story: The Content and Commerce Combination

The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers.
In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.

How Drupal Can Make Us Healthier

The health sector is undergoing transformational growth and change, offering both opportunities and challenges for the industry.
The catalyst behind healthcare technology adoption is the HITECH Act, which “seeks to improve American health care delivery and patient care through an unprecedented investment in Health IT.” The desired outcome is a better-connected healthcare ecosystem between physicians, patients, insurance providers, nurses, family caregivers, and others, but right now that outcome is not being realized.

Drive Engagement and Site Conversion in Higher Education

Converge Content, Community, and Commerce
In this rapid age of innovation, it is imperative that educational establishments are able to attract and enroll the best prospective students. Once those students have matriculated, institutions need to develop software applications to support students and help them to collaborate, pay bills, take part in extracurricular activities and, most importantly, learn.

Think Like a Publisher

Turn Your Commerce Site into a Content Machine
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this.

From Zero to 60... Build Great Digital Experiences in Higher Education with Acquia Cloud Site Factory

Colleges and universities were among the first organizations to create websites. they are natural content generators with access to great thinkers, cutting edge research, and engaged students, not to mention they embody the word community. the web, as a result, was the perfect vehicle for them to communicate all they had to share and to connect with others.

From Zero to 60

Build Great Digital Experiences in the Financial Services Industry with Acquia Cloud Site Factory
Whether that includes spinning up sites for new campaigns or being able to focus marketing and content efforts on educational landing pages, Financial Services brands are using digital to expand their impact. Reduced costs, time to market, and the speed and agility to keep up with rapidly changing consumer expectations are the priorities. In this ebook, we’ll look at the ways Financial Services can execute strategic content changes—meeting their goals for cost effectiveness and rapid deployment—with one solution.

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