You Know You Need to Personalize, Now What?
How to Take a Crawl-Walk-Run Approach for Personalization Success
You’ve seen the numbers. You’ve read the articles. Personalization is top of mind for marketing professionals around the globe, and for good reason. Delivering customized customer experiences has been shown to improve website engagement metrics and increase conversion rates.
Although it’s great that marketers are embracing and getting excited about personalization, it’s not all sunshine and rainbows. Personalization isn’t easy.
Data is at the core of everything you do, and every personalization flows through it. So first, you need good data. But what data? And What do you do with it?
How do you turn data into personalized customer experiences?
Here’s the step-by-step process you’ll learn in this ebook:
- Crawl: Personalizations you can start with immediately from a content and data standpoint.
- Walk: Personalizations that will usually require additional content and more data collection for further defined segments.
- Run: Personalizations that require additional content, more personalization events, and more data for further defined segments.