How Innovative Cross-Functional Teams Are Delivering Better Customer Experiences

What's Covered?

What's Covered
  • What is a fusion team and why more and more organizations are adopting this model
  • Why composability is key to fusion teams' success
  • Examples of real-world fusion teams in action
Additional Info
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Over the last two years, the digital experience landscape has changed at a faster pace than ever before. Today’s customers expect seamless, personalized experiences across an ever-expanding array of channels.

But in the challenging economic climate, how can marketers and digital teams accomplish more with less?

The answer: fusion teams, a new approach to team collaboration that helps optimize productivity, agility, and innovation.

In this e-book, you'll learn:

  • Why alignment between CMOs and CIOs has become more vital than ever
  • What is a fusion team and how it impacts employee experience and customer experience
  • The role of a composable CMS in helping fusion teams collaborate on innovative digital experiences
  • How real-life organizations have adopted this model successfully



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