E-Book

How Innovative Cross-Functional Teams Are Delivering Better Customer Experiences

What's Covered?

What's Covered
  • What is a fusion team and why more and more organizations are adopting this model
  • Why composability is key to aligning CIOs and CMOs
  • Examples of real-world fusion teams in action
Additional Info
Page Content

Over the last two years, the digital experience landscape has changed at a faster pace than ever before. Today’s customers expect seamless, personalized experiences across an ever-expanding array of channels.

But in the challenging economic climate, how can marketers and digital teams accomplish more with less?

The answer: fusion teams, a new approach to team collaboration that helps optimize productivity, agility, and innovation.

In this e-book, you'll learn:

  • Why alignment between CMOs and CIOs has become more vital than ever
  • What is a fusion team and how it enables organizations to keep up with rapidly evolving consumer expectations
  • The role of a composable CMS in helping fusion teams collaborate on innovative digital experiences
  • How real-life organizations have adopted this model successfully

 

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