Fast-Track Your Organization's Ability to Deliver Personalized Experiences
What's Covered?
- Why so many organizations fail at personalization
- Solutions that help drive personalization
- A real-world example of an organization that scaled up their personalization
Investing resources toward delivering personalized experiences can really pay off for your business. A recent report from Deloitte found that 69% of consumers said they’re more likely to purchase from a brand that personalizes experiences. Meanwhile, 68% said personalization boosts brand satisfaction significantly.
So, why haven't more marketers been able to implement personalization for their organizations?
In this e-book, we start by ticking off a few of the top reasons organizations are unable to achieve their own “personalization dream.” Next, we highlight familiar tools (like CMSs, CDPs, DAMs, and personalization engines) that a wide range of marketers are using to actually move forward with their personalization plans. Then, we walk you through a method you can apply to generate true segmentation, predict the "next best step," and build personalized, multi-touch campaigns – based on tools and assets you may already use.
Achieving personalization at scale may not have to be the exasperating challenge we’ve been conditioned to think it is.