Personalization is top of mind for today’s marketers, with 89% of digital businesses investing in personalization tools and initiatives. Yet the majority of marketers still struggle to make the dream of digital personalization a reality.
Indeed, 74% of marketers globally actually believe technology has made it harder, not easier, to offer customers personalized experiences. There are plenty of barriers to building a successful personalization practice: lack of expertise or resources; complex and hard-to-use tools; failure to establish an overarching strategy or define use cases; reliance on developer or IT resources to execute marketing functions; and so on.
Fortunately, there's a better way.