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Visit California

Acquia Engage Award 2016 Finalist

Visit California

Challenge

Visit California is a non-profit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures totaled more than $122 billion in 2015 in California, supporting jobs for more than 1,000,000 Californians and generating $9.9 billion in state and local tax revenues. The Visit California website officers a visitor’s guide and recommends culinary, entertainment, family and outdoor experiences among its vast resources for tourists.

Approach

Working with Visit California, the team at Appnovation Technologies sought to develop a fresh, engaging design and user experience for the site, adding video and multimedia for consumption across devices.

Results

Using the Acquia Platform, Appnovation created a responsive site optimized for mobile devices, and integrated easy-to-use site management tools that enabled content managers to publish and promote copy quickly and easily. The site now offers a greatly enhanced user experience for visitors to Dream365TV, an extension of the Dream365 Project, an ongoing initiative aimed at celebrating the “if you can dream it, you can do it in California” attitude.

Company Information

Visit California