Under the Anheuser-Bush InBev* brewing company, SABMiller brings more than 200 local and internationally renowned beers (such as Peroni Nastro Azzurro, Pilsner Urquell and Grolsch) to millions of people. Every minute of every day, more than 140,000 bottles of its beer are sold around the world.
SABMiller is renowned for its passion for brewing, heritage of craftsmanship and expertise in making great-tasting beer from high quality and natural ingredients. It needed to provide consistent brand experiences across an enormous portfolio of engaging websites while simultaneously minimizing risk and reducing cost.
SABMiller tapped Acquia and digital agency VML to deliver and govern hundreds of media-rich sites fast with Acquia Cloud Site Factory.
Traditionally, SABMiller allowed local brand teams autonomy in the creation and management of their websites including production, narration, curation, and ultimately delivery to consumers. With more than 200 brands across 80 countries built up through a series of mergers and acquisitions, it was difficult to guarantee brand consistency while reducing costs.
“SABMiller needed a fit-for-purpose, secure and cost effective web platform,” said Karl Mansour, global deployment lead and program manager of SABMiller’s Digital Transformation Program. “The challenge was to find a way to balance ‘order’ across the globe whilst maintaining the creative freedom that brand teams need to engage with their consumers.”
SABMiller needed one one technology partner that could deliver a single content management system. We helped SABMiller implement Acquia Cloud Site Factory to create and manage multiple Drupal deployments, which made it easier to rapidly build mobile-ready brand and campaign websites using powerful multisite tools.
During the initial development phase, Acquia, VML and SABMiller worked together to create a set of “blueprints” that would allow brands to build a site without making assumptions on the content or creativity. Each team in the SABMiller family can leverage existing code rather than starting from scratch each time. The ownership of this code means that SABMiller has more control over its websites when agencies and teams change.
SABMiller saw the cost of site development go down. By redeploying existing code on Acquia Cloud Site Factory, SABMiller not only improved speed to market, but significantly reduced site complexity and duplication.
SABMiller significantly reduced risk too. The company was able to ensure every site was compliant with its regulatory obligations by implementing mandatory components of code in the DNA of every website. For example, websites for drink brands must have an age verification tool which, if created from scratch, would be a lengthy and costly task. We helped SABMiller create Age Gate, a module that could be deployed automatically.
We help SABMiller dramatically change the way its sites are developed, managed and governed.
- 90 percent of SABMiller's brand websites are on Acquia Cloud Site Factory
- SABMiller has built and migrated more than 100 sites onto the Acquia Platform, across six regions, in less than 20 months
- Web production costs: Decreased by 50 percent
“SABMiller has been able to implement a web production capability that allows the organization to fully exploit its investments, eliminate duplication, reduce risk and most importantly, allow the brands to take full advantage of best practices from across the globe,” Mansour said. “From a financial point of view, it really is a no-brainer.”
*On October 10, 2016, Anheuser-Busch InBev (Ab InBev) acquired SABMiller Holdings Inc.