The Client
PerkinElmer, a global scientific leader, provides innovative solutions for discovery, measurement, and testing across various industries, including pharmaceuticals, food safety, and environmental health.
The Situation
PerkinElmer is driven by innovation, dedication, and an unwavering commitment to those they serve – all in an effort to create a positive impact and a more inclusive world. PerkinElmer sought to move away from legacy operations and outdated systems, aiming to reaffirm its commitment to innovation and customer-centricity. A key component of this effort involved transforming their digital infrastructure to create seamless, user-driven experiences.
The Challenge
PerkinElmer faced several critical challenges in its quest to evolve digitally:
Disconnected Systems: The organization struggled with siloed operations between sales, marketing, and customer service. This lack of integration hindered their ability to generate qualified leads and deliver cohesive customer experiences.
Inefficient Content Management: The existing website, built on Tridion, was outdated, making it difficult for marketers to create engaging content quickly.
Poor Accessibility and SEO Performance: With limited flexibility to adapt their website for modern accessibility and search engine optimization (SEO) standards, their digital performance underperformed.
Limited Customer Insight: PerkinElmer lacked the tools to gather actionable customer data, which restricted their ability to understand and address buyer needs effectively.
PerkinElmer knew they needed a platform that could centralize operations, drive innovative customer interactions, and lay the groundwork for long-term growth. The first step towards this digital transformation evolution would be addressing platform challenges to establish a foundation for future innovation.
The Solution
To address these challenges, Acquia partner, Bounteous, partnered with PerkinElmer to deliver a comprehensive digital transformation using key technologies from Acquia. The approach focused on the following:
Website Replatforming
The existing Tridion-based website was migrated to Drupal in just three months, with approximately 1,600 pages recreated. Leveraging the Acquia Digital Experience Platform (DXP), Bounteous improved the overall website architecture, making it flexible, scalable, and secure.
Enhanced Content Capabilities
Bounteous introduced tools that streamlined content creation and management.
These included:
- Acquia DAM (Digital Asset Management) for centralized storage and global updates to content.
- Accelerators for content migration, like an AI-powered PDF conversion tool and search functionality enhancements.
- A component library accelerator for rapid content creation.
Omni-Channel Integration
To improve customer experiences and gather better insights, Bounteous integrated several third-party platforms, including:
- HubSpot for gated content.
- Google Tag Manager for tracking.
- OneTrust for privacy compliance.
Insights-Driven Approach
The Acquia platform enabled data capture across various channels, improving PerkinElmer’s ability to analyze customer behavior. Insights from these data sources were used to optimize lead generation and sales strategies.
Competitive Benchmarking
Bounteous assessed PerkinElmer’s website against six competitors, identifying opportunities for differentiation and growth. This analysis guided recommendations for a dynamic homepage, improved wayfinding, and personalized customer journeys.
Speed and Scalability
Time-to-market was a priority. Bounteous deployed accelerators to speed up implementation and ensure the solution could support PerkinElmer’s evolving needs, enabling future enhancements to the platform.
The Results
The results of this partnership were transformational for PerkinElmer, positioning them as a leader in delivering user-centric digital experiences.
Improved Efficiency: Marketers can now create, edit, and manage content quickly and effortlessly. Acquia DAM allows global updates to content, reducing manual effort.
Enhanced User Experience: The website now delivers a more modern and personal brand experience.
Lead Generation Growth: The revamped platform drives more qualified leads, equipping the sales team with relevant customer data and insights.
Scalable Architecture: The secure and flexible website architecture simplifies publishing experience and streamlined content authoring, setting the stage for future digital innovations and enhancements.
Customer-Centric Transformation: Omni-channel support enables PerkinElmer to meet customers where they are with tailored experiences.
A number of growth opportunities have been uncovered from the successful migration from Tridion to Drupal:
- Additional website enhancements and ongoing support
- Platform selection and migration improvements
- Enterprise data warehouse strategy and implementation
- Generative AI use cases to increase operational efficiency
Heidi Grecsek, Global Head of Marketing at PerkinElmer, shared her thoughts on the impact of the collaboration, stating, “The passion and partnership was the key to success here. The Bounteous team did a fantastic job of working with our ancient Tridion site, supporting our web team, and dealing with the challenging company separation situation. I couldn’t ask for better partners.”
