Rx Marketing Group (RxMG) is a strategic, ROI-driven agency specializing in integrated, online marketing campaigns. They are lean and nimble, with a group of 20 professionals supporting a range of client services that include writing and design, email and website development, campaign creation, and analytics.
Andrew Clark is a Founding Partner at RxMG responsible for managing the team’s operations and execution. Frustrated by the diminishing returns of his existing tool’s batch-and-blast email campaigns, and exhausted by the manual processes required to implement those campaigns, he decided to reevaluate his team’s approach. He knew there had to be a better way.
RxMG’s client strategy has always centered on the customer journey, and as Andrew says, “That journey can’t start if emails aren’t reaching inboxes.” Having lived through the rapid growth years of email marketing, he witnessed firsthand the kinds of challenges created when email service providers (ESPs) would change their settings and rules.
As Andrew began evaluating email and marketing automation tools, he was concerned that many of them weren’t prepared to keep up with present day marketing demands. Several tools were much older than he thought, having been built over a decade ago. Others were part of rigid, closed systems that created resource strains and bottlenecks by trying to own every marketing process and function themselves. In talking with users of these tools, Andrew learned that it would regularly take anywhere from ten to 24 hours to complete a single email send. That kind of timeline would be totally unacceptable for Andrew’s team, particularly when taking into account the time-sensitive nature of some of their campaigns.
Andrew continued looking at more tools, and he continued to see red flags. In their attempts to be innovative, Andrew felt that many of the solution providers focused on features that sounded fancy but didn’t solve the everyday challenges of RxMG’s team or clients.
When it came time to preview Acquia Campaign Studio, Andrew was happy to see a fresh approach. Instead of trying to own each and every step, Campaign Studio strategically partners with best-of-breed ESPs to handle email delivery. This gives Campaign Studio the ability to focus on delivering the best automation and personalization engine possible while ensuring that customers maintain truly modern email capabilities.
Acquia Campaign Studio also demonstrated clear capabilities and value for Andrew’s highest priority needs. Andrew wanted a tool that could capture leads along with their entire engagement history across digital properties; he wanted a tool that would enable visual creation of multi-touch, multi-channel campaigns; and he wanted a tool that could support dynamic audience segmentation and enable his team to deliver highly personalized customer experiences. Campaign Studio was built for all of that.
RxMG made the decision to switch to Acquia Campaign Studio. Thanks to the expert training and white-glove support from Acquia’s Customer Success team, Andrew’s team was up and running in just a couple of weeks, seamlessly connecting Campaign Studio with their homegrown customer database, and saying goodbye to the outdated solution that had previously caused them so much frustration.
Email continues to be a critical component for RxMG as they help their clients map effective customer journeys. And thanks to Accelerator, a proprietary innovation in Acquia Campaign Studio, RxMG is experiencing industry-leading email send speeds, regularly delivering hundreds of thousands of emails in minutes.
Andrew’s team is now implementing and launching new client accounts faster, easier, and more efficiently than ever before. Compared to their previous solution, Campaign Studio has reduced their client setup time by 40%, and reduced their email and automation solution expense by 30%. Originally, Andrew and Rx Marketing Group set out to find a marketing tool, but instead, as Andrew says, “We found a partner.”
- Able to regularly deliver hundreds of thousands of emails in minutes.
- Campaign Studio has reduced client setup time by 40%
- Reduced email and automation solution expense by 30%