Blog Article
12 min
What is Brand Experience and Why Does It Matter?
What is brand experience and why is it important today? In this article, we'll explore the need for creating a memorable brand experience.
Brand Management
Case Study
Finastra
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Highlights
Situation
Finastra needed to launch its new branding assets along with a beautiful and functional new website, but its deadlines were tight and non-negotiable: three weeks.
Challenge
With multiple organizations merging into one, and time running out, they aimed to deliver a minimum viable product that would serve as the foundation for future functionality as the brand was fleshed out.
Our Solution
Drupal CMS, Acquia Cloud Platform
Results
The new Finastra brand made its debut on time and looked sharp. From the discovery phase to the site launch, the project took three weeks, and the FFW team was able to use Acquia Cloud Platform to include maximum flexibility for future development.
The Client
Finastra enables the financial services world to deliver the future of banking with applications, marketplaces, and an open innovation platform for banks, fintechs, and non-banks to connect and collaborate. Over 8,000 financial institutions in 130 countries rely on Finastra to boost their business performance.
The Situation
Finastra was formed in 2017 through the combination of financial companies Misys and D+H. The group wanted to debut its new identity and branding at an important industry event in Paris, launching all new branding assets along with a beautiful and functional new website. But its deadlines were tight and non-negotiable; the new brand and new site were a must-have for the Paris event, which was happening in three weeks.
The Challenge
With multiple organizations merging into one, there were numerous stakeholders involved in the process. And with less than a month for the entire project and essential elements like the organization name and logo yet to be decided, it was clear that every moment counted. To achieve this, Finastra brought in an outside branding agency and hired FFW to lead its web development efforts. FFW took an agile approach to the project, aiming to deliver a minimum viable product that would serve as the foundation for future functionality as the brand was fleshed out.
Asset reference
The Solution
Using Drupal and Acquia Cloud Platform, FFW worked closely with Finastra and the branding agency to incorporate stakeholder feedback, making site improvements and tweaks throughout the project. The team also implemented style and branding standards, ensuring that the site’s look and feel matched the creative team’s designs. Additionally, FFW’s developers constantly looked toward the future when programming, building in maximum flexibility for ease of future development.
The Results
The Paris event arrived and the new Finastra brand made its debut on time and looking amazing. From the discovery phase to the site launch, the project took three weeks. Future engagements include assimilating Misys and D+H’s content and tools into a single platform.
