Ventura County Community College District (VCCCD)
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Ventura County Community College District (VCCCD) handles the marketing for three area colleges, all with unique identities, campuses, and student bodies.
Without an easy way to find and share creative files, designers were constantly being pulled away from content creation to track down digital assets.
Acquia DAM (Widen), including the Assets, Insights, and Portals applications.
With Acquia DAM, VCCCD has increased their creative productivity and overall brand strength.
Ventura County Community College District (VCCCD) is a public community college district serving residents throughout Ventura County.
The VCCCD marketing team is responsible for producing brand collateral for the entire school district, including Moorpark College, Oxnard College, and Ventura College.
Without an easy way to find and share photos, videos, and other creative files, their graphic designers were constantly being pulled away from content production to track down digital assets. This was not only an inefficient use of their time, but it brought creativity to a standstill.
“When I’m interrupted … that takes me off of my task,” says Janeene Nagaoka, Graphic Designer at VCCCD. “I have to take the time to get back into my job and remember where I was, and the creative juices have just stopped.”
In an attempt to gain efficiencies, VCCCD often relied on the same old digital assets, rather than spending time looking for new, fresh options. This lack of variety meant district teams and partners didn’t have access to the most effective and powerful digital assets. VCCCD needed a better way — or their marketing and branding efforts would begin to slip.
After evaluating digital asset management (DAM) vendors, VCCCD selected Acquia DAM in 2018.
Searchable, shareable asset library
Acquia DAM now stores all of the district’s images, photos, logos, videos, and other brand assets. Users can easily search the library using filters and keywords and find the digital assets they are looking for — or discover fresh, new options they never knew existed. “Everything is really clean. So easy to use. I just love it,” Janeene shared.
Personalized asset collections
VCCCD uses Portals to give partners, college contacts, and other stakeholders instant access to the exact digital assets they need — and only what they need. Portals allow VCCCD to easily curate and share a group of digital assets with a particular audience. “It’s amazing,” says Janeene. “They can be in there, and they can help themselves, and they can get the pieces that they need.”
A trusted partner
VCCCD has found a true partner in Acquia. “One of the reasons we chose [Acquia DAM] was customer service,” says Janeene. “We could tell right away that customer service was up there.” Thanks to an organized and empowering onboarding process, helpful online resources, and one-to-one support, VCCCD is confident that they’ve made the right decision with Acquia. “It was an awesome experience,” says Janeene.
More time for creative work
With an efficient and easy way to manage their digital assets, VCCCD has eliminated unnecessary interruptions to the creative process. This ensures their teams have more time to produce powerful, creative marketing materials that help their colleges connect and communicate more effectively with audiences.
Higher success rate
VCCCD wasted a lot of time looking for digital assets that, at the end of the day, didn’t meet the needs and expectations of the contact that requested them. Acquia DAM gives VCCCD a robust tool to discover or locate the best digital assets for a campaign, event, or college initiative. Now they can distribute a variety of asset options, and their teams are satisfied. “Everybody in our department — even the people that aren’t really savvy — anybody can get it and they can see it right away,” says Janeene. “And, that’s great.”
Built-in brand control
If teams don’t have access to the digital assets they need, they may create their own or rely on poor-quality alternatives. Acquia DAM combats this by preventing unapproved, potentially brand-damaging photos, images, and other brand assets from finding their way into sales and marketing materials. “I can ensure that everything is going to be hi-res and it’s going to look good,” says Janeene