Charity User Group with Acquia & TPXimpact

Tech powered content - A new age of digital content, personalisation and connected experiences.

06th July, 09:00-12:00 BST

This will be a small event, with attendees asked to share experiences and different approaches to common challenges facing charities and NGOs. The event will take place in Searcys at The Gerkin, with exact location details confirmed via email closer to the event.

We will start with an informal networking breakfast where you’ll get to meet the other attendees and speakers, and get your coffee fix. Then we’ll kick off the day's learning session with a welcome and short presentation from Acquia and TPXimpact. We’ll set the scene and share some general themes and trends we’re seeing in the industry including the importance of delivering impactful digital content that captures people's attention and keeps them coming back for more.

We'll also touch on:

• How to find out about the latest technological advances in personalisation tools that could help you deliver seamless experiences now and in the future
• How the growth of AI and immersive channels will impact how you deliver your content
• Pragmatic ways to deliver connected experiences and personalisation using a test and learn approach with a sneak preview from Breast Cancer Now's new online experience
• How to use interactivity in your online experiences to offer something that feels truly unique and personal with a compelling example from the Cadburys groundbreaking Easter campaign.

Then we will turn it over to you. We will split up into small discussion groups, and focus on the following topics:

• How to effectively plan your content and personalisation strategy
• Digital tools to help you better manage and optimise personalised content

These smaller events tend to reach capacity quite quickly, so please register for your place ASAP to avoid missing out on this session.