Today’s customers have equally high expectations for the quality of their experience with brands, whether they’re online or in person. People expect speed, customization, security and convenience in all parts of their lives. Yet, for brands themselves, delivering all these components in a personal and frictionless way can feel difficult to get right. But it doesn’t have to be. Acquia is showing you how to bring all the pieces together.
On May 11, 2021, we invite you to join Acquia CMO, Lynne Capozzi at our virtual event, Experience Acquia as she hosts a panel of CMOs from well-known companies like UL (formerly Underwriters Laboratories) and Panasonic. This group of CMOs will discuss strategies for building connected digital experiences and identifying opportunities to better understand what customers are looking for. The discussion will cover marketing techniques such as:
- How to activate customer data to build successful multichannel marketing campaigns
- How to predict customer behavior and tailor marketing to serve each customer’s next best action
- How to set goals and milestones for your digital transformation projects
At Experience Acquia, we’ll also go through Acquia’s own journey in transforming our company website to create a better digital experience for our customers and how this website transformation resulted in improved performance and more conversions. Today, the average person scrolls through hundreds of pages of content every day between their mobile devices, desktop and wearable devices. According to a 2020 Digital Experience Benchmark Report from Contentsquare, the average bounce rate across tech industry websites is 51% and the average time on page is only 1.34 seconds!
Clearly, just having a website isn’t enough to win customer trust and long-term loyalty. If brands want to capture an audience’s attention and get them to stick around, they need to create a fast-acting, individualized experience that resonates with people on an emotional level.
All live attendees will receive a sweet gift from Sugarwish and have a chance to win a personalization workshop, so they can put these tips into action and start achieving their goals.
If you’re ready to start building your digital vision, register for Experience Acquia today!