When working with partners, we take a problem-solving approach. We worked together with Bounteous, an insights-driven digital experience agency, to help Enterprise Bank & Trust transform its website experience with greater personalization, security and accessibility. Earlier this year, to take the guesswork out of journey orchestration and personalization, Bounteous brought to market a new suite of offerings based upon Acquia’s Lift software solutions. In addition to helping customers with education and implementation as a Lift Solution Partner, Bounteous believes in the power of Acquia Lift and uses it to personalize content on their own Drupal website. In this blog, we share a little bit more about how Bounteous uses Acquia Lift.
Following a rebrand in fall 2018, Bounteous faced the daunting task of combining four companies (with four different audiences and content from each company for each of their audiences) into one cohesive brand. Bounteous needed to serve a wide spectrum of audiences with a range of services, trainings and content for both practitioners and executives from companies of all sizes and industries. Because all this content already existed, Bounteous needed a way to use this content with the right segments, instead of creating new content from scratch. Bounteous tried various tools for testing and personalization, as well as homegrown solutions, but found it difficult to leverage their existing content for personalization.
Throughout Lift onboarding and enablement, Bounteous became excited about Lift’s content repository and its functionalities for personal data, native ranking and integrating with other systems. A native connection to Drupal was also really important to Bounteous so they can create once and use content everywhere. The next step was importing Bounteous’ existing content into Lift’s content repository, Content Hub. With this content now available for personalization, Bounteous’ marketers can “point, click, personalize” with Lift.
According to Jon Meck, senior marketing director at Bounteous, “Lift fit our process better for sustainable, long-term personalization that can be maintained with existing processes and people. Bounteous produces a lot of content and we want that to be available to our marketers for personalization.”