people in tech meeting

Acquia and LAB Host Breakfast on Behaviour of Digital Transformation

Still feel like your technical workflows are stuck in the past? Sick of butting heads with executives who stubbornly refuse to stop doing things “the way they’ve always been done?”  
On 17 October, Acquia and LAB will be co-hosting a breakfast session for today’s top voices in marketing, tech and digital called “What Got You Here Won’t Get You There | Team Dynamics & Innovation” from 8:30 to 11:00 BST at Heddon Street Kitchen in London. As Acquia’s senior solutions architect, I’ll be joining leaders from LAB, Danone and Freeman Clarke to illuminate some of the real-world challenges that slow down digital transformation projects, from letting go of outdated legacy technologies to understanding who owns what responsibilities in the digital transformation process. Tom Head, co-owner and director at LAB Digital Agency, will discuss how companies across all industries have changed to keep up with the digital revolution. An Acquia partner in creating exceptional digital experiences, LAB offers a unique mix of digital services, neuromarketing, psychology and behavioral economics to help organisations get to the heart of winning digital strategies. Together, Acquia, LAB, and other respected technology leaders are bringing event attendees world-class tips to spark intuition and innovation across the enterprise.

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Breaking Down Behaviour Biases 

Hear from our expert speakers including Fractional CTO/CIO/IT Director at Freeman Clarke, Warwick Hampton-Woodfall, and head of the Manifesto Innovation Accelerator at Danone, Tanya Barlow Pitchforth, on how enterprise brands accomplish more at scale. The key to doing digital transformation right starts with understanding human behaviour. Specifically, you need to know how to lead teams and inspire change throughout an entire organisation. Many people have built up the idea that digital transformation is all about replacing people with machines and running every part of a business on automation alone. However, this couldn’t be further from the truth. Using technology to drive innovation requires the right fusion of robust tools and powerful human spirit. 

Transformation starts at the top. The goal of any company is to establish itself as a market leader and create better engagement with their customers. However, far too often we let our fear of change or biases around unfamiliar technology get in the way of the path to success. To understand what problems we need to solve, companies must first understand how to build and support exceptional teams of people who can help each other see beyond their own limited perspectives. 

Our event speakers will explore the changing role of technology in any industry, anywhere in the world. Come and evaluate how your team works best and discover useful strategies to help you adapt to future digital innovation. If you’re ready to take the first steps forward, register here. 

Alan Botwright

Alan Botwright

Senior Solutions Architect  Acquia

Thought leader in DXP partnering with businesses to accelerate digital excellence.