Composable Commerce: Trends, Challenges, and Opportunities
- The trends and common challenges in eCommerce platform selection
- The benefits of moving toward best-of-breed, composable commerce stacks
- How one company enhanced its US online commerce experience and quickly scaled to launch similar functionality across global sites
eCommerce is a leading priority for organizations today. Many companies that did not have a digital commerce model were forced to adapt to stay competitive over the past two very challenging years. In fact, our research found that eCommerce platform selection has become a “high” or “strategic” priority for 71% of respondents over the past 12-24 months. Yet, despite the strong focus, over 90% of respondents have not yet embraced the composable ecosystems that allow for best-of-breed functionality. Why?
To answer this, Acquia recently partnered with TA Digital and commercetools to launch a survey to eCommerce professionals to gauge the current and future state of digital commerce tech. Download the report to get the detailed findings of the survey.