Using Personalization to Enhance the Higher Education Experience

While a strong digital experience is a priority for most industries, higher education is known to be a laggard when it comes to driving digital innovation. But with the majority of institutional goals tied to maintaining a healthy pipeline of prospective students, being able to effectively resonate with a millennial audience on their terms requires an even more thoughtful, tailored and enhanced online experience. Enter: Personalization.

Driving more qualified applicants, meeting enrollment numbers and increasing the academic standard are just a few examples of goals universities are looking to achieve through digital personalization. Being able to better deliver on student success makes digital personalization as important, if not more important, for higher ed when compared to other industries.

Join this webinar with Boston Interactive to learn the basics for creating an enhanced personalization strategy in higher ed, including how to:

  • Collect implicit and explicit data to define behavior of both known and unknown users
  • Inventorize, create and provide relevant content based on segmented audience behaviors and interests
  • Use wireframes to design a simplified and personalized user journey for an increase in engagement and conversions
  • Align overarching university goals with a digital strategy plan that every stakeholder can get on board with.
Thursday, December 08, 2016 01:00 PM EST
Duration: 
60 min
Speakers: 
Josh Pennino - Area Vice President, North America, Acquia; Vatche Chamlian - Senior Full Stack Developer, Boston Interactive; Alex Angstrom - Experience Strategist, Boston Interactive