Tomorrow’s Personalization Today: Increase User Engagement with Content in Context

Dave Ingram - Product Manager, Acquia Lift
Jim Vogel - Director, Marketing Technologies at ICF Olson

Marketing is in the midst of a fundamental change. Generic websites with static content once constituted an efficient marketing strategy; today’s teams, however, are building personalized experiences accessible through multiple channels and devices. The logic: a journey tailored to each user improves engagement, converts more leads and accelerates revenue generation.

The latest iteration of Acquia Lift unifies content and customer context into one platform. With Lift, organizations can deliver personalized content across the buyer's journey, at scale.

Join ICF Olson’s Director of Marketing Technologies, Jim Vogel and Acquia Lift’s Product Manager, Dave Ingram, to learn about:

  • Requirements for a successful marketing and technology personalization strategy
  • Why the best forms of personalization don’t involve visitors realizing it’s personalized
  • Acquia Lift’s new drag-and-drop interface that works on any website
  • How Lift enables personalization across any channel via API or universal JavaScript tag