Powering Deeper Personalization with AI

Delivering customized digital experiences based on a visitor's unique characteristics and browsing behavior has been shown — time and time again — to improve engagement metrics and increase conversion rates. As tools have evolved, the way we personalize content and the type of content that we personalize has also changed.

We know scaling personalization beyond a few use cases can be overwhelming and time-consuming, so join us for our webinar and we’ll explain how it can be made simpler through artificial intelligence. In fact, it’s never been easier to understand consumers and create personalized offers by adding AI capabilities on top of Acquia’s DXP platform.

In this webinar, we'll cover:
- How Acquia Lift in conjunction with Google AI and marketing tools take personalization to the next level
- Defining moments that lead to conversion and patterns in user behavior
- Leveraging richer data collection and enabling simpler content creation for personalization

Eric Fullerton, Sr. Product Manager, Acquia
Eric Fullerton, Sr. Product Manager, Acquia
Jordan Keddington, Director of Digital Strategy, Bounteous
Jordan Keddington, Director of Digital Strategy, Bounteous
Jonathan Weber, Director of Data Platforms, Bounteous
Jonathan Weber, Director of Data Platforms, Bounteous

occurred on

Thursday, January 23, 2020 EDT

time

10:00 AM

duration

60min.