New Requirements for Building a Modern B2B Customer Experience

People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.

To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personalization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”

Watch our webinar to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.

In this webinar, we cover:

  • The essential elements of B2B personalization
  • Best practices for building programs that map to the buyer's journey
  • Why a strong digital foundation is critical for scaling customized experiences with prospects and customers
  • How you can leverage technology to meet your personalization and multichannel marketing demands

Speakers: 

Eric Fullerton, Sr. Product Marketing Manager, Acquia
Eric Fullerton, Sr. Product Marketing Manager, Acquia
Jessie Johnson, Research Director, Demand Marketing Strategies, Sirius Decisions
Jessie Johnson, Research Director, Demand Marketing Strategies, Sirius Decisions

occurred on

Wednesday, August 28, 2019 EDT

time

10:00 AM

duration

60min.