Launching a Personalization Pilot in 10 Days With Acquia Lift

Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

 

The growing trend within the digital experience market is the demand for more personalized experiences by its users. To address this need, many organizations establish a data-driven personalization initiative on their digital marketing roadmap, but end up facing challenges getting their personalization project off the ground.

In this session, you will learn:
- How to plan a successful personalization initiative in your organization
- The six most common challenges with personalization strategy
- Three example use cases that you can use in your own proof-of-concept
- How to launch a personalization pilot on your website in just 10 days

Speakers:

Dave Sawyer, lead optimization strategist, FFW
Dave Sawyer, lead optimization strategist, FFW
MJ Johnson Sr. Dir. Product Marketing, Acquia
MJ Johnson, Sr. Dir. Product Marketing, Acquia

occurred on

Thursday, March 19, 2020

time

10:00 AM EDT

duration

60min.