‘Crawl, Walk, Run’ to Personalization Success

In today’s competitive digital landscape, it’s more difficult than ever to stand out from pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalization to engage your prospects and customers with highly relevant content is one key way to increase engagement and conversion.

But personalization is not turnkey. It requires technology, people, data, and strategy. Learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.  

Also covered:

  • An overview of the digital landscape.
  • How to set the right personalization metrics.
  • Which tactics to embrace at each stage of the personalization journey.
  • Customer success stories.
Watch the Webinar



Eric Fullerton, product marketing manager, Acquia

Eric Fullerton

Lead Product Evangelist Acquia

Eric Fullerton is the  Lead Product Evangelist for Acquia's suite of open digital experience products. Eric’s passion solving for the future of digital comes from living it firsthand for the past 10 years.

Eric has been navigating the divide between people, process, and technology at small organizations and global tech giants alike as he continues his journey to excite employees and engage customers through the power of digital marketing.

Gemma Singleton, customer success manager, Acquia

Gemma Singleton

Former Customer Success Manager Acquia

Gemma Singleton is the former customer success manager for Acquia’s personalization practice in Europe. In her position, Gemma enabled customers to deliver compelling, customized experiences for customers to grow their business with Acquia Lift.

From onboarding to managing feedback, Gemma works closely across teams to ensure and enhance our customer's experience.