Companies continue to invest heavily in their customer experience strategies. However, only 10% of customers agree that most brands meet their expectations for what they consider a “good experience.” That puts 90% of customers on the fence... or worse! Brands need to do better.
A global survey of 6,000 global consumers and 600 marketers identifies insights around consumers’ expectations of a great customer experience, and strategies marketers are implementing to meet customers’ expectations.
Get an overview of the findings from the research and apply three key takeaways to drastically improve your brand’s customer experience strategies in 2020. Join Acquia’s CMO Lynne Capozzi and Research Analyst Regina Corso as they examine the gap between reality and perception, and strategies marketers can implement.
This webinar will cover:
- New customer experience research findings and insights
- Critical aspects of the experience that marketers must address to meet (and exceed) customers’ expectations
- 3 key takeaways to improve your brand’s customer experience strategy in 2020