It’s no secret that healthcare systems are working hard to evolve to be more customer-centric. Brands like Facebook, Amazon, and Spotify have used personalization tactics to create brand loyalty for years and consumers have now come to expect personalized interactions with any brand. Not surprisingly, patients (who are also consumers) have come to expect this same level of personalization from their healthcare providers.
In this webinar, digital patient experience experts from Phase2 and Acquia will unpack 3 key personalization trends that every healthcare system should have on their radar while planning for 2020.
In this webinar we will discuss:
- Top patient experience martech trends you should consider
- How to leverage patient marketing data to improve the experience while maintaining privacy & compliance
- Why leading healthcare systems are investing in bespoke marketing platforms with integrated best of breed tools
You’ll come away from this webinar with actionable insights to evolve your martech strategy to provide one-to-one connection in healthcare to drive patient acquisition, better outcomes, improve healthcare value, and grow brand loyalty.