Information Snapshot: How Distributed Marketing Reins In Marketing Automation Sprawl
- An enterprise deployment of redundant marketing automation platforms
- How a distributed marketing framework unifies MAP solutions
It's not uncommon for an enterprise to have multiple, siloed marketing automation platforms (MAPs). But this sprawl and redundancy creates extra cost and more tedious manual work within each MAP account to ensure adherence to brand standards and data compliance regulations.
The remedy? Distributed marketing.
In this information snapshot, get a view of the before and after of taming marketing automation platform sprawl with distributed marketing.