Information Snapshot: The Building Blocks of a First-Party Data Strategy
- The key technical capabilities for successfully implementing a first-party data strategy
With consumer demands for control over their information and new privacy regulations, time is running out for marketers relying on third-party cookies. They now must adapt to a new dynamic with strategies built on first-party data.
To compete in a cookieless landscape, there are key capabilities brands must have to successfully implement a robust first-party data strategy.