Toolkit

Checklist: Bridging the Gap between CMO and CISO

Meeting customer expectations for digital commerce experiences requires CMOs and CISOs align on an intelligent and secure first-party data strategy.
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The ability to extract value from first-party data and leverage it to personalize digital commerce experiences goes hand in hand with the ability to manage and protect that data. This calls for CMOs and CISOs to forge close alliances.

Download this checklist to learn how to meet the needs of both the CMO and the CISO when it comes to protecting customer data and protecting the brand.