Checklist: Bridging the Gap between CMO and CISO
- How to align on a first-party data strategy that meets the needs of the CMO and CISO
The ability to extract value from first-party data and leverage it to personalize digital commerce experiences goes hand in hand with the ability to manage and protect that data. This calls for CMOs and CISOs to forge close alliances.
Download this checklist to learn how to meet the needs of both the CMO and the CISO when it comes to protecting customer data and protecting the brand.