Checklist: Are You Ready to Begin Your CDP Implementation?

What's Covered?

What's Covered
  • Questions to confirm your organization is ready to implement a customer data platform
  • Action items to tackle before you begin a CDP implementation project
Additional Info
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A customer data platform (CDP) can provide a 360-degree view of your customers, enabling you to generate rich, actionable insights, drive engagement and, ultimately, make smarter marketing and business decisions. But getting started can be challenging.

Use this checklist to determine if your organization is ready to implement a CDP. And if you're not quite ready yet, these are the action items to take now to prepare for your future implementation.

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