Digital marketing has made a profound shift in focus. Today, the customer—not the company or the product—is now at the center of all marketing initiatives.
This customer-first approach means that the customer is acknowledged as an individual, rather than simply being a small part of your base or audience.
The best example of this is when customers directly interact with brands on social media sites like Twitter, Facebook, and Instagram. This 1:1 interaction has created this expectation across all digital channels. The bar has been raised and now it’s on the organizations to meet that bar.
No matter the industry, the goal for every organization is the same — provide a better customer experience. But how? Your customer base is growing, they are more tech-savvy than ever before, and they have shorter attention spans and higher expectations.
How do you make them feel welcome and unique — not just the first time they visit your site — but throughout the customer journey?