Simplifying Drupal Website Personalization: A Guide for IT & Marketing
Applying Personalization to Drupal Websites Just Became Much Easier
Up to now, website personalization tools have been designed to make the marketer's job incrementally easier. But the drain on a Drupal developer's time and resources to implement and maintain them can be substantial.
Our new e-book discusses how you can personalize your Drupal website, and why this is now easier than ever — both for marketers and IT developers.
Inside, you’ll find out how to:
- Leverage Drupal's built-in taxonomy function to help automatically classify website content
- Implement pages that load faster – without the dreaded "flash of general content"
- Collect and activate customer data to continually enhance the customer experience