Reinventing the digital commerce experience: from transactions to relationships

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As foot traffic declined due to COVID, retailers have had to shift to online commerce and focus on building and deepening relationships with customers through digital channels.

The key to this is creating engaging digital experiences that are easy-to-navigate and personalized, which, in turn, requires brands to understand their audience inside and out. This calls for a robust, sustainable and secure first-party data strategy built upon a customer data platform (CDP).

In this e-book, you'll learn why retailers running commerce without a CDP are running commerce blindly. We also cover:

• Customers' expectations for commerce experiences
• Challenges facing digital commerce today
• How and why CMOs and CISOs must work together
• Critical capabilities for a CDP