Reinventing the Digital Commerce Experience: From Transactions to Relationships

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With in-person experiences all but eliminated, brands have had to shift to online commerce and focus on building and deepening relationships with customers.

The key to this is creating engaging digital commerce experiences that are convenient and personalized, which requires brands to understand their customers. This calls for a robust, sustainable and secure first-party data strategy built upon a customer data platform (CDP).

In this e-book, you'll learn why running commerce without a CDP is running commerce blindly. We also cover:

• Customers' expectations for commerce experiences
• Challenges facing digital commerce today
• How and why CMOs and CISOs must work together
• Critical capabilities for a CDP