E-Book

Reinventing the Digital Commerce Experience: From Transactions to Relationships

What's Covered?

What's Covered
  • Customers' expectations for commerce experiences
  • Challenges facing digital commerce today
  • Critical capabilities for a CDP
Additional Info
Page Content
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Smartphone with delivery message on screen in front of parcels

With in-person experiences all but eliminated, brands have had to shift to online commerce and focus on building and deepening relationships with customers.

The key to this is creating engaging digital commerce experiences that are convenient and personalized, which requires brands to understand their customers. This calls for a robust, sustainable and secure first-party data strategy built upon a customer data platform (CDP).

In this e-book, you'll learn why running commerce without a CDP is running commerce blindly. We also cover:

  • Customers' expectations for commerce experiences
  • Challenges facing digital commerce today
  • How and why CMOs and CISOs must work together
  • Critical capabilities for a CDP

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