Five Essential Elements of a CMS: The Heart of a Digital Experience Platform
- Five essential capabilities an effective CMS must have
- The strengths and weaknesses of current CMS options
- Future-proofing digital experiences by investing in forward-thinking technologies
Customer journeys are more convoluted now than ever, often crossing and hopping between several different digital channels. Such is the nature of modern digital experience. Organizations need to keep up with customer demands, business needs, and technological changes — hardly a walk in the park.
An open, composable content management system (CMS) is the perfect technology to balance business needs and omnichannel customer experiences. This e-book takes an in-depth look at how a CMS is central to building digital experiences and what a good CMS should bring to the table in order to deliver impactful customer experiences now and down the road.