Five Essential Elements of an Agile CMS: The Backbone of Digital Experience
With the customer journey moving rapidly online, delivering better, more personalized digital experiences has become a team sport, bringing together stakeholders from across the organization and requiring a comprehensive digital experience platform (DXP). To meet customers' expectations for digital experiences, the foundation of this DXP has to be an agile content management system (CMS) that satisfies the needs of everyone involved in building, assembling and optimizing digital experiences.
This e-book will cover:
- The current CMS landscape, including the strengths and weaknesses of existing options
- The five required capabilities to look for in an agile CMS
- Examples from brands that have leveraged these key capabilities to create digital experiences
- Why an agile CMS is the cornerstone of a comprehensive, future-ready open digital experience platform (DXP)