Everon

The Client

A spin-off from ADT’s commercial security division, Everon operates as a technology-forward security solutions provider. The company provides innovative security solutions with an ambitious acquisition-driven growth strategy and nationwide service coverage. As a newly established brand, Everon needed a digital presence to serve its growth strategy while challenging industry norms through technology-forward solutions.

The Situation

Following its brand spinoff, Everon needed a dynamic online presence to support day-one operations. The company aimed to drive brand awareness, build authority through thought leadership content, generate qualified leads, and create a scalable website architecture for future growth. Specifically, Everon targeted winning search rankings in local service areas based on a national media plan focused across local markets. 

The company’s three-month timeline required a high-performing, scalable digital platform that balanced brand awareness, thought leadership, and lead generation while supporting rapid acquisition-driven expansion.

The Challenge

Spinning off Everon created several challenges:

• Migrating content from Adobe Experience Manager (AEM) to Drupal while maintaining functionality and brand integrity
• Developing a robust SEO strategy to effectively capture ADT Commercial's lead traffic
• Coordinating between ADT's AEM development team and Everon's internal stakeholders
• Creating entirely new workflows to split content, digital assets, and technology stacks without interrupting operations
• Using innovative project management to meet the aggressive three-month timeline

The Solution

Everon chose Acquia partner, Adcetera, as its strategic advisor and execution partner. As the incumbent agency for ADT Commercial, Acquia partner, Adcetera brought deep industry understanding that aligned with Everon's ambitious vision and tight timeline. 

Strategic planning: Adcetera collaborated with Everon's leadership team to define site objectives, structure, and functionality, aligning with their technology-forward positioning and business growth goals.

UX/UI design: Adcetera created a progressive, component-based design system that reflected Everon's identity while allowing flexibility and scalability. The approach supported content reuse, reduced maintenance requirements, and ensured cohesive design across pages.

Full development: On Drupal 10, Adcetera integrated:

• Microsoft Dynamics CRM for lead tracking and scoring
• Acquia DAM for streamlined asset management
• OneTrust for compliance and consent management

Nationwide local SEO and paid media: Adcetera launched a comprehensive nationwide local SEO program to win search rankings in targeted local service areas.

Technical implementation: The solution provided:

• Optimized content delivery with Acquia DAM and Media Initiative
• Deep-linking capabilities in the Insights Library to improve resource discovery and drive traffic to targeted content
• A fully dynamic, SEO-optimized, Web Content Accessibility Guideline (WCAG) compliant site at launch
• Personalization capabilities for future audience targeting
• A component-based design system ensuring scalability and consistent user experience

Innovative project management: Adcetera’s workflow innovations allowed for simultaneous development, content creation, and testing. By adopting parallel workflows and on-site collaboration, Adcetera eliminated dependency bottlenecks, allowing the team to meet the three-month timeline without compromising quality.

Acquia's platform supported rapid deployment, dynamic content management, and robust security features, aligning with Everon's mission to challenge industry norms through technology-forward solutions.

The Results

The Everon website project delivered impressive outcomes:

On-time launch: EveronSolutions.com went live within the three-month timeline, fully dynamic and on-spec.

Increased lead generation: Microsoft Dynamics-enabled lead forms and gated content mechanisms drove measurable lead engagement from day one.

Nationwide local SEO success: The comprehensive SEO program improved search rankings across key local service areas, while the targeted paid media plan boosted traffic and lead conversions in high-priority markets.

Operational efficiency: By integrating Acquia DAM and component-based design, the teams streamlined content management and reduced maintenance requirements.

Scalability: The site architecture supports Everon's growth trajectory, including future acquisitions and personalization capabilities.

Customer engagement: With robust filtering and deep linking, the Insights Library improved resource discovery and drove traffic to targeted content.

The high-performing, scalable website now serves as the foundation of Everon's growth strategy, balancing brand awareness, thought leadership, and lead generation while supporting rapid acquisition-driven expansion. The Drupal 10-based website reflects Everon's technology-forward vision and positions the company for continued growth.