Case Study

UNICEF: 1MIO

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Engage Awards 2021 Dreamers
6 million

young people reached

50,000

opportunities generated

Highlights

Situation

UNICEF wanted to positively impact the lives of young people in Brazil between the ages of 14 and 24, especially those in situations of social vulnerability.

Challenge

To launch its initiative, the organization needed to build a high performance website focused on the teen user experience.

Our Solution

Acquia Cloud Platform

Results

MMDA delivered the project in less than three months. And in less than a year, the 1MIO initiative has:

  • Worked with more than 90 partners
  • Reached 6.2 million young people via the platform, social networks and events
  • Generated 50,000 opportunities

The Client

UNICEF is the United Nations Children’s Fund, working in 190 countries and territories and in the world’s toughest places to reach the children and young people in greatest need – and to protect the rights of every child, everywhere.

One of the world’s largest providers of vaccines, UNICEF supports child health and nutrition, safe water and sanitation, quality education and skill-building, HIV prevention and treatment for mothers and babies, and the protection of children and adolescents from violence and exploitation. Before, during and after humanitarian emergencies, UNICEF is on the ground, bringing life-saving help and hope to children and families.

The Situation

Ending the cycle of poverty and offering a dignified future to almost 50 million young people is one of the many challenges Brazil is currently facing. The nation has almost 1.4 million children and adolescents between the ages of 6 and 17 out of school. It is essential to invest in the future of this generation through quality education, digital inclusion, and decent work opportunities.

UNICEF wanted to positively impact the lives of young people in Brazil between the ages of 14 and 24, especially those in situations of social vulnerability, such as Black and Brown people, Indigenous people, people living in the suburbs, people with disabilities and LGBTQIA+ people. With this in mind, UNICEF coordinated with the private sector, civil society and the International Labor Organization (ILO) to launch the "One Million Opportunities" (1MIO) project

The project’s goal was to generate one million opportunities by 2022 following four pillars — facilitating access to quality education, empowering digital inclusion and connectivity, fostering entrepreneurship and protagonism of adolescents and young people, and ensuring access to the world of work through internship, apprenticeship and formal employment opportunities.

The Challenge

UNICEF envisioned the 1MIO initiative as a way for socially vulnerable adolescents to find skilled employment and professional training affordably. But first, the organization needed to build a high performance website focused on the teen user experience. The new site also needed a customized administrative area that would allow partners to post their job offers.

The Solution

Working with digital partner MMDA, the teams chose Acquia Cloud Platform thanks to its scalability and configuration simplicity. Given the target audience’s socioeconomic limitations, MMDA opted to develop in progressive web application (PWA) technology, creating a website that didn’t require a high speed internet connection to load quickly, and making it possible to offer much of the material offline.

Built on a stable and scalable platform, the 1MIO site served a large number of young, socially vulnerable Brazilians, helping them seek their first job. The site also contributed to their professionalism and education through free courses offered by partners.

MMDA delivered a complete platform in less than three months, using the Acquia platform to ease configuration and scalability. The site’s friendly, attractive design kept the audience's interest, even when dealing with serious subjects. Additionally, the new site’s simplified navigation and editing processes increased staff autonomy in publishing vacancies and other content.

The Results

MMDA delivered the project in less than three months. And in less than a year, the 1MIO initiative has:

  • Worked with more than 90 partners
  • Reached 6.2 million young people via the platform, social networks and events
  • Generated 50,000 opportunities, including:
    • 10,684 opportunities to access the world of work
    • 11,287 opportunities for access to quality education
    • 22,836 opportunities for training for the world of work
    • 1,000 opportunities for connectivity and digital inclusion

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