Case Study

Molson Coors

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Engage Awards 2021 Builders
45 %

reduction in implementation cost

65 %

reduction in total cost of ownership

50 %

reduction in time to update content

Highlights

Situation

The company wanted to redesign its existing site architecture to meet its growing digital business needs.

Challenge

The brand’s existing platform was difficult to use, making updates and changes tedious and time-consuming.

Our Solution

Acquia Cloud Platform

Results

Using the new architecture, Molson Coors launched five new sites in three months. Site metrics show a number of improvements:

  • Implementation cost has been reduced by 45%
  • Total cost of ownership has been reduced by 65%
  • Maintenance costs have been reduced by 60%
  • Time to update content has been reduced by 50%
  • Google Page score of 90 for some sites
  • Improved the time to market by 2.5x 

The Client

The Molson Coors Beverage Company (Molson Coors) is a drink and brewing company headquartered in Golden, Colorado and Montréal, Québec. The company recently acquired the entire global brand portfolio of Miller Brewing Company, making it the third-largest brewer in the world. 

The Situation

To meet its growing digital business needs, Molson Coors wanted to redesign its existing Sitecore architecture to build a flexible, scalable, component-based platform with Drupal instead. Specifically, the company wanted to:

  • Build a content delivery and multisite provision platform to launch five sites globally for Molson Coors brands.
  • Implement a global governance framework to foster brand consistency, site performance and site security.
  • Enable a low-code platform to easily configure and not develop.
  • Enhance the content authoring experience and empower non-technical users to create, edit and publish pages.
  • Reduce maintenance costs and delivery timelines by increasing reusability across brands and implementing process automation.
  • Implement a scalable, extendable architecture.
  • Create a highly secured platform adhering to industry standards and data compliance.

The Challenge

Digital partner Ameex performed an end-to-end assessment of Molson Coors’ existing digital ecosystem and saw many areas for improvement in content authoring, reusability and overall architecture. Molson Coors found it difficult to use the existing architecture; making updates or enhancements was time-consuming for developers and website admins. And the process of website globalization and localization was a laborious task.

The Solution

After holding a discovery meeting to understand business and content authors’ pain points, Ameex laid out a roadmap for the Molson Coors platform — one that optimized Drupal architecture on Acquia Cloud Platform. The core infrastructure included multisite architecture and multi-theming to provide flexibility to use several templates across sites.

The teams’ overall goal was to build a true digital experience platform that provided an intuitive end-user experience:

  • To provide industry-standard infrastructure security and improve site management, Ameex used Acquia Cloud Platform, leveraging its complete feature set, increasing performance and offering consistent uptime and developer-friendly architecture.
  • Ameex implemented Drupal Layout Builder to optimize the Drupal architecture for flexible layouts and features using component-based design best practices.
  • To improve website performance, Ameex implemented lean scripts and eliminated redundancies, improving page load time and increasing end-user engagement.

 

By optimizing Drupal on top of the Acquia Cloud Platform, Molson Coors’ brands are able to easily use the platform. Users enjoy: 

 

  • A seamless content authoring experience that allows content authors to create pages in minutes
  • Reusable core features that help brands reduce implementation and maintenance costs
  • SEO that drives user traffic
  • Improved performance for customer engagement
  • Robust security
  • Data compliance
  • Faster time-to-market that helps brands easily launch marketing and business activities

The Results

The new Molson Coors platform was business-ready from day one. Users are able to create pages within a few minutes and maintain their websites easily. This helps marketers to plan and organize campaigns with a quick turnaround time as well as reduce overall maintenance costs. Using the new architecture, Molson Coors launched five new sites in three months. 

Site metrics show a number of improvements:

  • Implementation cost has been reduced by 45%
  • Total cost of ownership has been reduced by 65%
  • Maintenance costs have been reduced by 60%
  • Time taken to update content has been reduced by 50%
  • Google Page score of 90 for some sitesImproved the time to market by 2.5x

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