MARKETING CLOUD

Drive customer relevance at every touchpoint with business agility and flexibility. 

DRIVE BUSINESS RESULTS AS YOUR DIGITAL STRATEGY EVOLVES

Boost profitability & revenue

Increase website conversion rates, response to email, and multichannel engagement through orchestrated journeys and relevant experiences.

Increase customer loyalty

Turn one-time transactions into repeat business while delivering the experiences consumers expect. Enhance existing loyalty programs with a complete view of the customer.

Increase operational efficiencies

Give marketing and business teams direct access to unified customer data and streamline interdepartmental dependencies. Enable all teams to understand customers holistically.

Decrease time to market

Launch campaigns with speed and ease. From data analysis to list pulling to executing campaigns on any channel, move from ideation to action without reliance on third parties.  

Build your strategy based on trusted data

Turn one-time transactions into repeat business while delivering the experiences consumers expect. Enhance existing loyalty programs with a complete view of the customer.

Increase business agility

Easily adapt to changing market conditions and the evolution of your marketing technology stack through a unified layer of data across all of your online, offline, and homegrown systems.

THE PRODUCTS THAT MAKE UP THE ACQUIA MARKETING CLOUD:

Personalization

Acquia Lift Logo

Lift

Acquia Lift, the only personalization solution optimized for Drupal, available as a no-code application to help marketers quickly and easily optimize customer experiences.

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Customer Data Platform

AgilOne

AgilOne

Acquia AgilOne is the leading customer data platform (CDP) for enterprise brands, with 15 years of experience helping companies increase revenue and profitability.

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Campaign Management

Acquia Mautic

Mautic

Mautic is a fully-featured campaign management solution that enables organizations of all sizes to send and personalize cross-channel communications at scale.

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Distributed Campaign Management

Acquia Maestro

Maestro

Maestro enables you to manage multiple Mautic accounts from a central location, helping you scale operations across your entire business.

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Digital Asset Management

Dam

DAM

Acquia Digital Asset Manager (DAM) organizes approved creative assets for self-service in one place, making it easy to find, modify, and download images, videos, and rich media.

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Acquia Marketing Cloud Key Capabilities:

Acquia Integration Framework

Ingest data from all online, offline, and homegrown sources, handling data input to and output from the CDP in real-time. Leverage the continuously updated profile for insights and action. 

Acquia Identity Resolution Engine

Cleanse, dedupe, stitch, and enrich transaction, profile, and event data to continuously resolve customer identities. Gain an accurate count and view of your customers for all insights and action. 

Acquia Machine Learning Framework

Gain machine learning driven insights from supervised learning and collaborative filtering algorithms, all of which are metadata configurable to support both out-of-the-box and custom models.

Cross-Channel Campaign Engine

Easily map customer engagement journeys across touchpoints through a visual orchestration engine that drives your campaigns. Gain a clear view of journey paths across action systems. 

Native & Open Engagement Channels

Acquia provides native email, SMS, and social engagement systems, as well as connectivity to any third-party system, including homegrown channels. 

Website Personalization Engine

Easily point, click, and personalize content on your website. Real-time adaptive targeting refines segments while A/B testing keeps audiences engaged with content that resonates. 

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