Planning for the Personalization Journey: From Empathy to Engagement
Today's organizations are investing in personalization to deliver improved experiences to their users. But building a personalization practice from scratch isn't easy, especially for organizations doing so for the first time.
In this webinar, Dave Sawyer, lead optimization strategist at FFW, and Kasia Sinczak, lead content strategist and user researcher at FFW, and Eric Fullerton, product marketing manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.
Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message and multi-channel strategies to the right prospects at the right time.
Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision.
The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.
Whether thinking about personalization for the first time or looking to improve your approach, join our panel to learn about ways you can start converting prospects to customers with personalization.
Watch this webinar to learn more about personalization strategy.