How Marketers and Developers Use Tech to Achieve CX Utopia

Composable enterprise,” “digital transformation,” and “hyper personalization” are trending with an essential common denominator — the customer.

Every marketing and technology trend aims to make customer experience better while mitigating risk and conserving critical resources and time.

Marketers and developers face the challenge of achieving CX utopia amid constant technological and human changes. The only thing to do? Stay agile and build for the future.

Join this panel discussion between Deanna Ballew, Senior Vice President, DXP Products, Acquia and Alan Botwright, Principal Technical Marketing Manager, Acquia as they cover:

Responsibility overlap between developers and marketers

• How technology unifies both teams for the common good of CX
• How to enable customer self-discovery with unwavering CX
• Considerations for enterprises as they build for change