Deanna Ballew joined Widen in 2004 with a focus on research and development activities and served as the company’s chief innovation officer from 2020 through its acquisition by Acquia in 2021. Her leadership transformed Widen’s software-development operations to embrace a product-led and user-centered approach to solving marketing problems. Deanna has built cross-functional teams of software engineers, designers, researchers, data specialists, and product managers in support of innovation necessary to capture market opportunities. In her role as SVP of DXP Products at Acquia, she continues to guide core strategy while planning for future growth.
Deanna holds degrees in computer science and English writing from Loras College and an MBA from the University of Wisconsin-Madison.