From “Crawl" to “Walk” — Customizing Lift to Drive Value
You’ve heard it before: Crawl, Walk, Run to personalization success. But for those actually running a personalization practice, one of the most common pitfalls comes after rolling out a few initial “crawl” use cases that worked. What next? How do I get to the next level of personalization to drive even more value and ROI via personalized content?
Bringing together different data sources is a great way to gain additional insight into your visitors to create and launch more impactful personalizations. Fortunately, we’ve figured out a way to make that easier than ever, by bringing two no code solutions together -- Lift, Acquia’s personalization solution, and Google Tag Manager.
Join Eric Fullerton, Lead Product Evangelist at Acquia, Jon Meck, VP Marketing at Bounteous, and Elvis Komskis, Senior Consultant at Bounteous, to learn:
- How to set up Acquia Lift (Acquia’s personalization solution) and implement tracking via Google Tag Manager to empower your “walk” personalizations
- How to customize the information you collect in Acquia Lift with Google Tag Manager
- The three key competencies required to bring personalization to life
- How to build your personalization dream team
