Content as a Service: From Single Channel to Multichannel Content
Multichannel marketing and large-scale content creation is very powerful, but it's hard to do gracefully. With the pain of creating content for multiple channels, updating content inventory lists across multiple spreadsheets, collaborating on edits, approval processes, and publishing it out across different sites and channels, the whole process can become easily disjointed and laborious.
When it comes to creating and publishing multichannel content, we believe content creators should be able to work smarter, not harder.
Watch our webinar with Acquia's CTO Dries Buytaert and Product Manager Jake Wilund as they give a "sneak peek" into an upcoming Acquia offering: a radically simplified SaaS-based content as a service offering that will let content creators easily author content that can be used across multiple channels and touch-points.
In this webinar we cover:
- The challenges and pain points of content authors today & how the role is changing
- How to make the shift between single channel to multichannel content publishing
- The necessity for headless or decoupled in experience building
- Sneak peek of how Acquia’s new content as a service solution will solve these and other challenges