Closing the CX Gap: Moving Towards 'Response Agility'

73% of Americans believe customer experience is a crucial factor in their purchasing decision. While
80% of leaders believe they deliver a superior customer experience, only 8% of customers agree.

Operationalizing a unified customer experience that reflects the purpose & manner of the brand is a top priority for most organizations today. But how do you break down the barriers that stand in the way of a superior customer experience?

Get our webinar to see how we dissect these challenges that many organizations face:
- How to set up the back-stage of the experience
- How to break down silos and ensure the right players are at the table
- How to enable agility and embrace a greater degree of risk
- Lastly, how to govern and measure the integrity of the experience when multiple business units are involved

David Aponovich
David Aponovich, Sr. Director Product Marketing, Acquia
John Mozayani
John Mozayani, Vice President of Technology, Appnovation
Anton Morrison
Anton Morrison, Vice President of User Experience and Design, Appnovation