Bayer’s Prescription for an Engaging Customer Experience

When the COVID-19 pandemic made it hard for Bayer to connect with healthcare professionals (HCPs), they had to rethink the way they engaged. The result was a full-service digital platform that cuts through the clutter with content that’s engaging, valuable and relevant for Bayer’s audiences. With a 25% increase in monthly active users, Bayer created a better way to serve their customers.

Watch our webinar with Bayer and Wunderman Thompson to get the prescription for an award-winning customer experience. You’ll learn:

• How to establish a commercial & go-to-market strategy that places digital at the center 
• How to create a content engagement strategy the drives meaningful interactions
• The key attributes to a successful content hub
• How to architect a scalable customer experience