TIM Brasil
Highlights
To remain competitive, TIM wanted to reduce its time to market.
While the company knew it needed to reduce its time to market, what wasn’t clear was which technology solution would help it achieve its goal.
Acquia Cloud Platform, Acquia Site Studio, Acquia DAM, Acquia Personalization
The team went from creating one page a week to pushing out four to six pages each day.
The Client
TIM Celular is the Brazil-based subsidiary of Gruppo TIM, an Italian telecommunications company. The company has over 61 million customers and was the first mobile phone company available in all Brazilian states.
The Situation
To remain competitive, TIM wanted to reduce its time to market.
The Challenge
While the company knew it needed to reduce its time to market, what wasn’t clear was which technology solution would help it achieve its goal.
The Solution
Working with digital partner Everis, the teams chose Acquia Site Studio. Everis built all of the designed components in Site Studio first, allowing TIM content editors to rapidly create pages. In addition, Everis integrated the new TIM site with several third-party services.
The Results
Shifting to Site Studio helped TIM’s marketers to create content faster; the team went from creating one page a week to pushing out four to five pages each day.