In 2023, we're jumping directly into stop number three on the Digital Freedom Tour in New York City this March! Join us for a day of learning, networking, and socializing with friendly faces in the city that never sleeps. Register now to reserve your spot — and keep your eyes peeled for more information on speakers and agenda details!
Take a Bite Out of the Big Apple
Engage NYC is at Convene on Park Avenue in Manhattan on March 21, 2023. We hope to see you there with us in the concrete jungle where dreams are made of.
Convene at 237 Park Avenue
237 Park Avenue
New York, NY 10017
Nearby Hotels
- Club Quarters Hotel, Grand Central - 200 feet from Convene
- Intercontinental New York Barclay - 0.2 miles from Convene
- Even Hotel New York Midtown East - 0.2 miles from Convene
- Lotte New York Palace - 0.4 miles from Convene
Conference Fees
End Users: Free
Includes access to all content, meals, and the networking reception. Morning workshops have limited availability and are first-come, first-serve. For Acquia customers and prospects only.
Non-Sponsoring Partner: $249
Includes access to the morning Partner Summit, lunch, all afternoon sessions, and the networking reception. Limit of two tickets per non-sponsoring Acquia partner organizations
Featured Speakers
Agenda
8:15 - 1:30 PM
Registration Open
8:15 - 9:00 AM
Breakfast
9:00 - 12:00 PM
Introduction to Drupal 10 Workshop
1 of 30 seats available | For customers and prospects only
Drupal 10 is here! This half-day workshop will familiarize you with both Drupal as a platform and the specific features and functions that are new to D10. After an overview, the key discussion topics and hands-on activities will include migration/upgrade prep, common challenges and how to mitigate them, and best practices for site construction. At the end of this session, you’ll be able to:
- Articulate the key features of D10 and begin to determine if it’s the right fit for your site
- Start planning for an upgrade, migration, or replatform
- Assess the other issues that might need to be managed along the way, such as resourcing, UX considerations, and strategic planning
Speakers: David Hernandez and Chaney Kourouniotis
Sponsored by:
9:00 - 12:00 PM
DAM Smart: Uncovering Automation Opportunities with Metadata, Integrations, and Portals Workshop
SOLD OUT
Digital assets – graphics, videos, presentations, etc. – are critical to communicating ideas and telling great stories. But making them accessible, findable, and synced across systems can be a challenge. If you are an Acquia DAM (Widen) customer, join us to explore how to use Acquia DAM to automate more of the asset lifecycle. We will:
- Evaluate the structure of your metadata for finding, organizing, archiving, and sharing assets.
- Look at integration opportunities to make assets available in the tools your teams use.
- Learn how to quickly design portals that make finding assets a breeze for internal users and stakeholders.
Speakers: Jake Athey, Chris Schroeder, and Emily White
Sponsored by:
9:00 - 12:00 PM
Set Yourself Up for Success With Site Factory Workshop
3 of 21 seats available | For customers and prospects only
Acquia Cloud Site Factory provides digital teams with a platform to deliver hundreds of media-rich sites fast. Users can rapidly deliver content and assets to launch digital experiences with a centralized management console. This hands-on half-day course will provide a comprehensive overview of Acquia’s Site Factory. We’ll explore best practices for getting started, designing for and architecting a platform, creating and managing sites, user access, and so much more. Join us to:
- Learn what it is like to create and maintain sites in Site Factory
- Experience real-time demos of Site Factory environments
- Access a Site Factory test environment to interact with after the session
Speakers: Aaron Ellison and Phil Frilling
Sponsored by:
9:00 - 12:00 PM
CDP: Find and Nurture the Greatness That Lies Within Your Customers Workshop
SOLD OUT
With Acquia’s customer data platform (CDP), teams can build unified customer data profiles to generate insights that drive engagement. As the central source of truth for assembling and managing customer profiles, Acquia CDP allows you to deliver seamlessly connected experiences. Learn how to leverage analytics to influence and orchestrate customer interactions that drive ROI. In this Acquia CDP workshop we will share:
- The system’s general purpose and usability
- Our robust suite of integration capabilities
- An introduction of how our solution supports self-service interaction across all of an organization's personas
Speakers: Christine Dolce and David Donatelli
9:00 - 12:00 PM
Partner Empowerment Summit
*Invite only
If you are an Acquia partner, join us before the Engage general sessions to hear the latest updates and learn how you can get the most out of your partnership in 2023. Sessions will include:
- CEO Update – Steve Reny
- Aligning Your GTM: Americas Sales Updates and Q&A – Lynne Boudreau, Dries Buytaert, Chris Doggett, Warren Schuman
- Joint GTM Execution: JEPs, Heatmaps, and Collaboration – Conner Hartigan, Brenno Valerio
- Supercharging Your GTM: Marketing Offers and Sponsorships – Marnie Consolante, Patrick Goulet
- Partner Spotlight
- Demo Environments and the Latest Partner Enablement – Mark Royko
- From Clouds to Landing Zones: Solutions to Deliver DCOs – Maggie Schroeder
12:00 - 1:00 PM
Lunch and Exhibition
1:00 - 1:20 PM
Event Kickoff
Join Acquia's new CEO, Steve Reny, as he kicks off Acquia Engage New York City.
1:20 - 2:10 PM
Product Innovation Showcase
Hear the latest updates to the Acquia Digital Experience Platform (DXP) and what's in store for the future from Acquia Co-founder CTO, and CSO, Dries Buytaert. He will be joined by Bruno Costa, Principal Solutions Engineer at Acquia, who will live demo the platform.
2:10 - 2:30 PM
Composable and Co-Innovation: A Game Changer for Customer Experience
The headless CMS market is projected to reach more than $1.6b by 2027 - less than five years from now. That’s more than four times its current value, demonstrating that the rate of change in today’s business environment is unprecedented. Today’s digital leaders are challenged to innovate in order to stay relevant.
Leveraging headless technologies can help solve business and technology problems, but the ad-hoc way it is usually implemented does not work at scale. Today’s businesses must embrace composable architectures to scale and solve agility problems. If the future of content is headless, then the future of business is composable.
During today's keynote, Bounteous will showcase how teams, regardless of industry, can leverage Acquia and Drupal to deliver simplified, frictionless, customer-centered experiences using a composable architecture. Specifically, they will dive into how these experiences can deliver on brand promises and provide rich data and insights for continuous experience enhancement. You'll leave this session knowing:
- Why headless or composable architectures enabled by Acquia are helpful for both business agility and delivering better customer experiences.
- What an “orchestration layer” is and why it is important to the success of a composable platform.
- How data and insights from your composable experiences can help you achieve a state of “digital flow” that will continuously drive your experiences forward.
Speakers: Max Gale, Le'Rhone Walker, and Scott Weston
Sponsored by:
2:30 - 3:00 PM
Break and Exhibition
3:00 - 3:20 PM
Don’t Get Mad, Get DAM: Taming Content Chaos with Orveon Global
The Acquia Digital Asset Management (DAM) platform is transforming the way teams collaborate and deliver branded content to users around the globe. In this fireside chat, Acquia VP of Marketing and Sales, Jake Athey, will be joined by Orveon Global, Sr. Manager, Digital Assets & Delivery Workflow, Anna Raugalis, to discuss the role of DAM as a mission-critical marketing technology. You’ll learn how DAM helps to tame content chaos and enables brand activation, brand governance, and richer content experiences.
3:20 - 3:40 PM
Building a Global Multi-brand DXP Platform to Serve B2B and B2C Brands Based on a Composable Architecture
In this session, Culligan will share how they are leveraging Acquia/Drupal and Boomi to build a DXP that will deliver a unified experience for over 35 brands in 90 countries.
By relying on a composable architecture that fits each business unit's needs, Culligan's DXP unifies the customer experience, brand adherence, and business insights. Drupal plays a critical role in orchestrating the integration to different ERPs, eCommerce systems, and CRMs, while seamlessly delivering new functionality across the different business units.
Culligan and CI&T will share how the vision for a flexible platform can be built with rigorous revenue and EBITDA governance, while allowing for rapid value realization to customers and stakeholders. You'll learn about:
- How to build once and scale across geographies and B2B and B2C segments
- Complexity in B2B and the role of the sales rep and how it influences the journey
- How having clear upfront metrics helps driving decision making and governance
Speakers: Tony Bender and Luiz Cieslak
Sponsored by:
3:40 - 4:00 PM
PVH Corp. Customer Story - CDP
More details to come.
Speakers: Anneris Halady and Derek Pryor
4:00 - 4:30 PM
Break and Exhibition
4:30 - 4:55 PM
Flexible DXPs for Dynamic Customer Experiences
As enterprises charge forward into an uncertain 2023, the ability to stay nimble and adapt to change remains as important as ever.
But supporting and improving dynamic customer experiences across global business units—even with a Drupal DXP—can be a challenge. Knowing how to manage a composable stack is just as important as choosing the right DXP in the first place, and knowing what technologies fit together.
In this session, an expert panel will discuss how CoStar uses Drupal as a flexible DXP across business units to get content campaigns to market faster, drive better conversions and minimize technical debt. You'll learn about:
- How to think about adapting Drupal to specific DXP use cases—it’s not one site fits all
- Balancing speed to market, design standard and repeatability within a single ecosystem
- The future-proof thinking needed to build a flexible roadmap for the future
Speakers: Beth Boisvert, Jeff Calderone, Judd Mercer, and Paul Stadnyk
Sponsored by:
4:55 - 5:10 PM
BEES: Driving B2B Engagement During the World Cup
BEES, AB InBev’s proprietary B2B ecommerce platform, transformed a once analogue sales process into a digital experience for small and medium sized retailers around the world. By bringing these businesses online, BEES enabled new ways to engage with retailers beyond what was ever thought possible. Learn how BEES leveraged this connection and drove conversions with gamification during the biggest sporting event of the year.
Speakers: Jason Feldman and Rafael Silva
5:10 - 5:20 PM
Closing Remarks
5:20 - 7:00 PM
Networking Reception
Celebrate the end of Engage New York City with food, drinks, and a Drupal trivia rematch between Dries Buytaert and Kevin Quillen. Kevin is the Drupal Practice Lead at Velir and beat Dries at Drupal trivia. Find out how you stack up against the experts and see who walks away as the 2023 champion.
Sponsored by:
