Design Resilient Digital Customer Experiences (CX) for Disruptive Times
8,000 consumer views, 800 marketers
To help you better understand the implications for your organization, we collected the views of 8,000 consumers and 800 marketers across Australia, France, Germany, Japan, Mexico, Singapore, the United Kingdom, and the United States.
A disrupted customer experience goes digital
EMBRACE MARKETING AND CX TECHNOLOGY
COVID-19 radically reshaped the global economy and accelerated the pace of digital transformation. Brands and consumers had to adapt to a digital-first reality in weeks rather than years.
But Acquia is here to help. In fact, we've created a range of resources you can use to better understand how current CX efforts by brands are being perceived – and steps brand stewards might take to address the associated challenges.
While brands have faced challenges this year, the future is bright for leaders who focus on aligning technology, talent, and touchpoint strategies to deliver a frictionless, streamlined digital CX."
–Design Resilient Digital Customer Experiences in Disruptive Times (Global Edition)