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Agile Research Methods for Personalization

This is part five of a five part series. While having a general framework for coming up with new personalization ideas can be extremely helpful, it will never replace rolling up your sleeves and doing the research and data analysis. Once your personalization program is off to the races though, it’s time to move beyond initial ideas and pure instinct, and take a data driven approach. This can take many forms, from analytics and experimentation, to more in-depth research methods such as... More

Drupal 8 Module of the Week Recap: Paragraphs, Linkit and Search API

The latest Drupal 8 modules to be covered on the Acquia Developer Center are Paragraphs, Linkit, and Search API. Each makes working with Drupal 8 a little easier for developers in some way; by making it easier to make sites responsive, by improving the usability in WYSIWYG editors for content authors, and by providing a toolset for... More

Research Focus: Digital Transformation in Local Authorities

In today’s post I’m continuing my series about the results and conclusions from a research project that we commissioned Vanson Bourne to run. From consumer attitudes to technology devices and the way that ‘buyer behaviour’ is transforming the purchase journey online, to the impact of technological advancements in the retail financial services industry, it was an extensive piece of work. Part of the scope of the project involved canvassing opinions from the public about the digital services that their local authority provides and what should change about them. Within the constraints of the... More

The Evolution of Media Company CMS Platforms: Big Bets on Custom CMS

In our series on media company CMS platforms, we’ve looked at the landscape evolution over the last 5-6 years, from how companies make CMS decisions, to the types of CMSs that companies are using, to the overall industry consolidation. Today we’ll wrap up this series with a greater focus on custom CMSs, and a look towards the future, and burgeoning open source adoption. Due to escalating costs and scaling development issues, it’s my belief that custom CMS platforms only last a handful of years before they become obsolete, and the efforts to maintain them are terminated. We can see an example... More

Choosing the Right Framework for Your Personalization Ideas

This is part four of a five-part blog series on personalization. If you’ve made it this far in the series, you should now have a personalization team, alignment on high level business goals and strategic initiatives, and a project that your team is planning to work on. On top of that, you’ve aligned on an approach to personalization that involves quick iteration and small, manageable tasks, which you may or may not refer to as “stories.”... More

Putting Agile Personalization Into Practice

This is part three of a five-part blog series on personalization. */ Author Benjamin Erwin once said, “Building a robot that works involves building a robot that doesn’t work and then figuring out what is wrong with it.” The software world has used terms like agile and lean for this approach for some time. Fast forward to today and... More

SDL Abandons "All-In-One" Customer Experience Cloud Strategy

UK customer experience company SDL, in a preliminary filing of its 2015 financial results, attributed recent losses to bad strategy; trying to sell an integrated cloud to marketers who preferred to pick and choose their own solutions rather than an “all-in-one” suite. In the Executive Chairman’s review of the results, the company stated: “Whilst considerable progress has been made we have been... More

The State of Multi-site: A High Level View of CMS Multi-site Capabilities

Enterprise organizations maintain an average of 268 web domains. Entities allocate time and money to ensure these websites remain up-to-date from a technology and content standpoint - resources that otherwise would have been utilized elsewhere in the organization. Multi-site alleviates these inefficiencies by providing a web-platform in which a central team can manage remote sites - eliminating redundant systems, unifying appearance, and streamlining content and software updates. Multi-site accelerates management processes and cuts costs. Users’ demand for multi-site capabilities, regardless... More

A MAP for accelerating Drupal 8 adoption

Contributed modules in Drupal deliver the functionality and innovation proprietary content management solutions simply can't match. With every new version of Drupal comes the need to quickly move modules forward from the previous version. For users of Drupal, it's crucial to know they can depend on the availability of modules when considering a new Drupal 8 project or migrating from a previous version. I'm pleased that many agencies and customers who use Drupal are donating time and attention to maintaining Drupal's module repository and ensuring their contributed modules are upgraded. I... More

Drupal 8 Module of the Week Recap: Honeypot, Drupal Console and Coder

More and more modules continue to be migrated over from Drupal 7 to Drupal 8. This time we’re looking at Honeypot, Drupal Console, and Coder. Technically, only one of these is a true module but the others represent significant contributions to the Drupal community and are important enough to Drupal 8 to be profiled on the Acquia Developer... More

Elevated Third: How to Make Content Personalization a Dream

It’s been said over and over; both content and personalization are critical to digital success. So it stands to reason that content personalization is super important. For businesses struggling to meet the demands of their audience, this can be a scary time. Part of the fear comes from not knowing where to start. Should you just start creating various forms of content and see what resonates with your audience, or do you start with audience segments and personalization and then produce content to support them? There’s no definitive answer, no one step solution to solve all your content... More

Drupal 8 Module of the Week Recap: Admin Toolbar, Devel and Metatag

The Drupal community is still working fast and furiously to improve module availability for Drupal 8. We continue to see their brilliant work with each Drupal 7 module successfully migrated over to Drupal 8. We’re back with three more freshly-migrated D8 modules that we’ve profiled over on the Acquia Developer Center: Admin Toolbar, Devel, and Metatag. Admin Toolbar Maintainers: Mohamed Anis (matio89 on Drupal.org) and Wilfrid Roze (... More

How Financial Services Consumers are Managing their Products and Services

In my last blog post I revealed the findings from a piece of research that we commissioned Vanson Bourne to conduct. We set out to shine a light into how the latest smart devices are being used and how they’re impacting and influencing the ‘research’, ‘purchase’ and ‘recommend and share’ parts of the customer journey. As part of that project, Vanson Bourne examined how... More

When traffic skyrockets your site shouldn't go down

This week's Grammy Awards is one of the best examples of the high traffic events websites that Acquia is so well known for. This marks the fourth time we hosted the Grammys' website. We saw close to 5 million unique visitors requesting nearly 20 million pages on the day of the awards and the day after. From television's Emmys to Superbowl advertisers' sites, Acquia has earned its reputation for keeping their Drupal sites humming during the most crushing peaks of traffic. These "super spikes"... More

Acquia's Plans for DrupalCon Asia in Mumbai

Acquia is once again a sponsor of an upcoming DrupalCon -- DrupalCon Asia in Mumbai, India. It runs Feb 18 through Feb 21. Some of us are traveling a long way to be there and meet new friends from the Indian community. Other colleagues are already part of the Indian Drupal community and are getting the chance to share their knowledge and experience with everyone at the big event on the Drupal calendar. Acquians will be involved in many of the aspects that make up a DrupalCon: from the summits on Thursday, to the Prenote, to the... More

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