Image
Molly Hamm Headshot
Products Used
Acquia DAM, Portals
Manager of Digital Content Planet

Molly Hamm

Departments using Acquia DAM:

Marketing, Sales, Legal, Customer Education

Admin specialties

User engagement strategy (anything from newsletters to site messages to training your users), Metadata types/fields and categories, Roles and permissions, Implementation champion, Portals (but not Entries or Templates, in the line item above)

Integrations:

We populate our PathFactory content library with DAM share links (not a formal integration)

DAM Success Story:

Portals is foundational to our media drop program - in which we share satellite images with news outlets.

Implemented Acquia DAM because:

When I joined Planet the team had just installed Adobe Experience Manager, and were realizing that it wasn't going to meet their needs as hoped. I led the search for a replacement DAM and led the Acquia implementation in record time (under six weeks).

Return on investment (ROI)

Time savings is our biggest outcome - but we currently aren't measuring it.

Desired customer outcomes (DCOs) hoping to achieve:

Organize content in one system, Integrate your martech stack, Consolidate redundant tools, Ensure brand consistency, Publish brand-approved content, Streamline your workflow, We hope to monitor our content effectiveness - but I don't think we'll be able to achieve this with DAM alone